Davidson said the challenge in the past for sponsorship integration was limited by technology. The new NASCAR game is the first to integrate all of the real NASCAR sponsors. With this product, you can do either one of those things.” They’re unbelievable athletes, and they know some people are going to play and want to have that challenging experience and others want to just have fun. “The drivers understand that what they do is entertainment. Blake Davidson, NASCAR vice president of licensingīlake Davidson, vice president of licensing at NASCAR has been involved with NASCAR video games dating back over 20 years to the original Papyrus NASCAR Racing games. “There’s never been a product like this one, which has had as much driver involvement during development,” Davidson told listdaily. The drivers, who are also gamers, helped during the development process and are also marketing the game across their social media platforms. NASCAR Heat Evolution is available now, released by a brand new publishing company, Dusenberry Martin Racing (DMR), but developed by veteran NASCAR Heat and NASCAR: Dirt to Daytona developer Monster Games. What’s very different this time around is that DMR investors include NASCAR drivers like Joey Logano and Brad Keselowski.
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